We are an institutional member and representative of the international non-profit The Natural Step. We base our work on its award-winning and Framework for Strategic Sustainable Development and science based sustainability principles.
We take a whole systems view of sustainability and have developed an integrated framework that translates sustainability science into a set of operational principles to guide organisations step by step on their journey.
The processes and tools facilitate action so that we can more quickly achieve true sustainability together. Our approach builds on a range of resources, theories and techniques to inspire, engage and connect ‘heads, hearts and hands’.
The Natural Step has created a holistic, open source transformation framework that is future-oriented, building on science and it gives you the right tools to transform your business to become successful in a long-term future.
Forecasting is like driving forward whilst looking in the rear view mirror. Does that make sense? We don’t think so. Especially at the speed we are going in today’s society. Therefore we use Backcasting.
Start with the future in mind and look back at the road you will have to take to get to there.
By creating a vision of what the business looks like when it is fully sustainable, one can “backcast” and identify advantageous paths to the goal. This guides the creative generation of solutions, unlike traditional business planning which often compares results with the previous year and gets stuck in short-term solutions to current problems.
The funnel acts as a methaphor of the safe operating space for humanity. As unsustainable development continues, this safe operating space diminishes, like the narrowing walls of a funnel. Structural degradation of our life-supporting socio-ecological system by global society’s current unsustainable activities.
As the narrowing of the funnel walls imply, we are running out of time. And need to scale up our efforts in order to succeed.
We are facing serious global problems, complex challenges and diverse risks. It is not sufficient to confine our view to environmental aspects. At We consequently define sustainability as societal, environmental and economic.
4 SUSTAINABILITY PRINCIPLES
The framework consists of a clear definition of the underlying causes of unsustainability – the four sustainability principles.
They define our socio-ecological systems. A key focus of our approach is building a common language that enhances teamwork, fostering the necessary capabilities and mindsets to embed sustainability into organisational culture.